Social Listening Performance view

Feature coming soon

Prerequisites

The following permissions:

  • socialmedia > postAggregate > All Permissions
  • socialmedia > postAggregate > View
  • socialmedia > topic > All Permissions
  • socialmedia > topic > Add
  • socialmedia > topic > Delete
  • socialmedia > topic > Edit
  • socialmedia > topic > View
  • socialmedia > facebookDataIngestionRule > All Permissions
  • socialmedia > facebookDataIngestionRule > Add
  • socialmedia > facebookDataIngestionRule > Delete
  • socialmedia > facebookDataIngestionRule > Edit
  • socialmedia > facebookDataIngestionRule > View
  • socialmedia > twitterDataIngestionRule > All Permissions
  • socialmedia > twitterDataIngestionRule > Add
  • socialmedia > twitterDataIngestionRule > Delete
  • socialmedia > twitterDataIngestionRule > Edit
  • socialmedia > twitterDataIngestionRule > View

The Social Listening Performance view page is the central location for viewing more information about social listening performance data. The data is automatically populated based on the queries created by the admins. This page provides a visual representation of the social listening performance data in the following categories:

  • Mentions Over Time Breakdown by Topic – Displays the topic-wise social statistics for brand mentions and the keywords added in the Data ingestions rule over a specific period. By default, the data is displayed as a line chart. You can change the chart type to a pie chart and see the standard deviation.
  • Unique Users by Topic – Displays the number of unique users over a specific period based on the topic. By default, the data is displayed as a line chart. You can change the chart type to a pie or bar chart and see the standard deviation.
  • Net Sentiment Over Time – Displays the net sentiment percentage data over a specific period based on the topic. By default, the data is displayed as a line chart. You can see the standard deviation. The net sentiment is calculated by: ((Total Positive Posts – Total negative posts) / (Total Positive + Total Negative + Total Neutral posts)) * 100
  • Sentiment Breakdown by Topic – Displays the topic-wise sentiment data such as Positive, Negative, Neutral, and Unknown. By default, the data is displayed as a bar chart. 
  • Sentiment Breakdown by Platform – Displays the platform-wise sentiment data percentage. By default, the data is displayed as a bar chart. 
  • Mentions Breakdown by Platform – Displays the platform-wise social listening data. By default, the data is displayed as a bar chart. You can change the chart type to a pie chart. By default, the data is displayed as a bar chart. 
  • Mentions Breakdown by Topic and Platform – Displays the topic-wise and platform-wise social listening data. 
  • Content Type Breakdown by Platform – Displays the platform-wise content type data such as Open, X (formerly Twitter), Instagram, and Facebook. By default, the data is displayed as a pie chart. 

To see social listening data and metrics, click Performance > Workspace > Social > Social Listening Performance.

In all the chart types, you can right-click on the respective data point to view the drill-down information of that point along with the filters and the duration.

Set a default time zone in the workspace

You can set the default time zone in the analytics workspace before viewing any analytics view.

To set the default time zone in the workspace, follow these steps:

  1. Click Performance > Workspace.
  2. On the left side, from the Time zone drop-down menu, select the required time zone as the default time zone for the analytics workspace.

To save the view with your filter, click Save View .

This view updates automatically except when you use filters from the Filters pane. To see the most current data, click Refresh .

Customize the view

To show only certain data, customize the Social Listening Performance view using any combination of filters. For example, you can choose to show only certain filters to see certain types of data. You can also save your filter and column settings as a saved view to switch quickly between different data of interest in the same view. 

Change chart type

You can change the chart type only for the following categories:

  • Mentions Over Time Breakdown by Topic
  • Unique Users by Topic
  • Mentions Breakdown by Platform

To change the chart type:

  • In the top right corner of the required category, click more
  • Click the required chart type such as View as pie chart, View as line chart, or View as bar chart.
    Note: The option to View as a bar chart is available only to the Unique Users by Topic category.

View Standard Deviation

You can view standard deviation data only for the following categories:

  • Mentions Over Time Breakdown by Topic
  • Unique Users by Topic
  • Net Sentiment Over Time

Note: To view the standard deviation data, the chart type should be a line chart.

To view/hide the standard deviation:

  • In the top right corner of the required category, click more
  • Click View Standard Deviation

To customize analytics views, use the date filter.

To filter metrics by date or configure a custom date range, use presets. When filtering metrics for this view, select any custom date range up to 6 weeks

To use a preset to filter metrics, complete the following steps:

  1. To display the date filter, click the date.
  2. In the Presets list, select a preset date option.

Date presets

Presets Description
Today Shows data for the time period that includes the current interval.
Yesterday Shows data for the previous day.
This week Shows data for a Sunday through Saturday time period.
Last week Shows data for the previous week, Sunday through Saturday.
Previous 7 days Shows data for the previous seven days.
This month Shows data for the current month, with no extra days.
This month by week Shows data for the current calendar month starting on Sunday and ending on Saturday, including extra days if the month does not start on Sunday or end on Saturday.
Last month Shows data for the previous calendar month with no extra days.
Previous 30 days Shows data for the previous 30 days.
Previous 3 months Shows data for the previous 3 months. For example, Nov 1, 2022 – Jan 31, 2023.
Day Shows data for a single 24-hour day.
Week Shows data for a Sunday through Saturday time period.
Month Shows data for the exact month with no extra days. If the current month is selected, you can see the data up to the current date.
Month by Week Shows data for a calendar month starting on Sunday and ending on Saturday, including extra days if the month does not start on Sunday or end on Saturday.

To use a custom date range to filter metrics, complete the following steps:

  1. Click the date to display the date filter.
  2. Select a start date and an end date on the calendar, and click the filter arrow .

To view data for a different time period using the same date presets, click the arrows on either side of the date display.

date preset

For example, to view data for the previous day, click the Day preset, and then click the arrow on the left side of the date.

To filter by information about the social listening data, click Toggle filters panel , and then search or scroll to select the filter you want to use.

Note: You can view all the deleted topics and data ingestion rules when no topic is selected. You cannot view all the deleted topics or data ingestion rules when applying a filter.

Interactions filters

Filter Description
Topic

Choose the required topic from the list of topics created with different Data Ingestion Rules.

Posts

Choose the required post type from the following:

  • Escalated – Includes the post with escalated data.
  • Non-escalated – Excludes the post with escalated data.
Sentiment

Choose the required sentiment type from the following:

  • Positive – Displays the posts with a sentiment score greater than 0.
  • Negative Displays the posts with a sentiment score less than 0.
  • Neutral Displays the posts with a sentiment score equal to 0.
  • Unknown Displays the posts with a sentiment score as unknown. If the language is unknown, the sentiment score is also unknown.
Platform

Choose the required platform from the following:

  • Open – Displays the social posts received from Open Messaging.
  • X Displays the social posts received from X (formerly Twitter).
  • Instagram Displays the social posts received from Instagram.
  • Facebook Displays the social posts received from Facebook.
Country

Choose the required country.

Language

Choose the required language from the list of supported languages.

Note: As the language detection accuracy for smaller posts (less than five words) is low, Genesys Cloud skips the language detection algorithm for the smaller posts and marks the language as Unknown.

Words or Phrases

Displays posts that contain specific words or phrases. Filter for specific words or phrases that Includes or Excludes certain words or phrases. Select the word or words that you want. Filter for multiple words by entering more words and searching again. 

You can select the preferred words or phrases and filter the data based on the selected words or phrases. By default, the Includes option is enabled. You can select single or multiple words or phrases in the same level and view the filtered results. The words in this level are OR’d together. You can use the +AND with words or phrases option to add another level of words or phrases that must be AND’d together. This option allows you to perform layering analysis on the posts.

Content Type
  • Displays the social posts with only text.
  • Image  Displays the social posts with only images.
  • Video  Displays the social posts with only videos.