Mobile journey tracking overview

Use Predictive Engagement APIs and action maps to track the journeys of your app users. When a customer performs the actions you specify in your action map, Predictive Engagement observes the journey of the user, and proactively engages with them by initiating a messaging offer. For more information about the messenger mobile SDK, see Getting Started with Messenger Mobile SDK.

Use the app events APIs to send your mobile app events. Create an action map to configure the actions that initiate a messaging offer or allow an advanced orchestration offer.