About event tracking with tag managers

Use your preferred tag manager to deploy Genesys Predictive Engagement tracking on your website and customize tracking behavior.

Examples and scenarios

View examples of the types of event tags you can use to refine how Genesys Predictive Engagement tracks user activities. Review the scenario to understand the complete process of building custom tags, deploying them on your website, and then using them with Genesys Predictive Engagement segments.

Google Tag Manager

You can use Google Tag Manager’s pre-built tags, triggers, and variables, to track events that are specific to your webpage and business needs.

Adobe Launch

You can use Adobe Launch’s pre-built extensions, rules, actions, events, and conditions, to track events that are specific to your webpage and business needs.

Tag library

Use prebuilt tags to streamline your implementation.