Exclude IP Addresses

Excluding IP addresses allows you to track the genuine users and filter out other frequent users such as employees, partners, vendors, and so on. 

  • You can add up to 10 IP filters. By default, no IP filters are defined.
  • If you are not sure what IP addresses to exclude, check with your network administrator and watch incoming traffic on your website logs.
  • IP filtering works only when Digital User Tracking processes web beacons. Therefore, you cannot use this setting to block tracking journey of custom events.

Add IP filters to exclude

  1. In the Exclude IP Addresses section, click Add IP address.
  2. In the IP filter field, specify the IP addresses to be excluded. You can either enter a single IP address (in the IPv4 or IPv6 format) or a range of IP addresses (in the CIDR notation).
  3. In the Name field, specify a reference name for the filter to easily remember it.
  4. Click Add more to specify the next exclusion filter.
  5. You can modify the IP address or name anytime and save the changes as a draft messenger configuration or a new version of an existing configuration.
  6. Click Delete if you want to remove an IP filter and start tracking journey from those IP addresses as well.

Valid IP addresses (IPv4)

A valid IPv4 CIDR input follows the format: <A valid IPv4 address>/<A number from 0-32>.

Good examples Bad examples
  • 10.10.10.10/8
  • 10.10.10.10/16
  • 10.10.10.10/24
  • 10.10.10.10/32
    • 10.10.10.10/33 (the max for IPv4 is /32)
    • 10.10.10.10/-1 (cannot be a negative number)
    • 10.10.10.10/.10 (must be a whole number)
    • 10.10.10.10/& (no special characters allowed)
    • 10.10.10.10/8/16 (only one slash allowed)

    Valid IP addresses (IPv6)

    A valid IPv6 CIDR input follows the format: <A valid IPv6 address>/<A number from 0-128>.

    Good examples Bad examples
    • ::1/32
    • ::1/64
    • ::1/128
    • ::1/129 (the max for IPv6 is /128)
    • ::1/-1 (cannot be a negative number)
    • ::1/.10 (must be a whole number)
    • ::1/& (no special characters allowed)
    • ::1/128/64 (only one slash allowed)

    Use cases and examples

    Use case  Example
    Prevent tracking unwanted internal employees navigation and mixing internal traffic with actual customer traffic.

    IP filter: 192.168.10.15

    Name: Office desktop 
    Avoid test traffic inflating web tracking and customer journeys.

    IP filter: 2001:0db8:abcd:0012::/64

    Name: Engineering team
    Exclude all staff in a specific office location from web tracking.

    IP filter: 192.168.100.0/24

    Name: Corporate LAN
    Prevent tracking interactions of third-party contractors who access the website for regular business purposes.

    IP filter: 203.0.113.42

    Name: Marketing agency IP
    Prevent tracking all remote visits through the corporate VPNs.

    IP filter: 172.16.0.0/16

    Name: Corporate VPN range