What data is captured by digital user tracking when a visitor navigates in my website or mobile app?

Genesys recognizes that every customer’s journey is unique and requires numerous data attributes. By default, digital user tracking captures page view data from the browser (URL, page title, browser type, location) and uses this information to assign the appropriate segments to the customer.

For a full list of the data attributes that Genesys supports, see visitor attributes, campaign attributes, visitor journey attributes, and custom attributes.