Content offers overview
Prerequisites
- Configure the following permissions in Genesys Cloud CX:
- Journey > Action Map > Add , Delete, Edit, and View permissions (to create action maps)
- Journey > Action Template > Add, Delete, Edit, and View permissions (to configure content offers)
- Prepare a Genesys Cloud CX Version 2 widget.
Overview
Let's say you're doing mortgage research on a lending institution site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that their mortgage program offers cash back at drawdown and on each monthly repayment for a certain period. That's a content offer. The point of a content offer is to engage visitors and then encourage them to take some sort of action. (Find out more about the mortgage program, in this example.)
How it works
You use Genesys Predictive Engagement to create content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent. For example, sign up for an event, subscribe to the newsletter, or try a new product. A content offer is a type of web action that Genesys Predictive Engagement can take to engage a visitor and encourage action.
To set up a content offer:
