Create a content offer

Prerequisites
  • Configure the following permissions in Genesys Cloud CX:
    • Journey > Action Map > Add,Delete,Edit, andView(to create action maps)
    • Journey > Action Template > Add, Delete, Edit, and View(to configure content offers)
    • Uploads > publicAsset > upload (to upload images for content offers)

When creating a content offer, specify a descriptive and meaningful name and description (for example, Spring Break Getaway Offer 2019). Define the content and design of your content offer, as described in the tables that follow.

After you create and publish a content offer, configure an action map to use it.

Note: To simplify the process of creating a content offer, duplicate an existing one and then modify the duplicate.
  1. Content options
    • Layout:Layout of the text and image within the content offer.
    • Image:Image to display in the offer. You can either upload the image to Genesys Predictive Engagement or point to its URL. For more information, see Include an image.
    • Heading:Prominent headline text. Example: Exclusive offer just for you! Restricted to a maximum of 50 characters.
    • Subheading:Secondary text to accompany the main heading. Example: Book now and get 10% off. Restricted to a maximum of 100 characters.
    • Body:Description of the offer. Example: Book now and add discount code 123456 at the checkout to save 10%. Restricted to a maximum of 500 characters.
    • Button text:Short string to display inside the call-to-action button. Example: Book Now. Restricted to a maximum of 15 characters.
    • Destination URL:URL of the page to display when a visitor clicks the call-to-action button.
    • Open link in:Indicates how to open the destination URL, either in the current window or in a new tab or window.
    Note: To preview your changes, in the content preview area, click the Refresh icon.
  2. Include an image – To include an image in your content offer, you can either upload the image file to Genesys Predictive Engagement or point to its URL.
  3. Upload an image file – To upload images for content offers, you need the Uploads > publicAsset > upload permission. Drag and drop the image file onto the upload area, or browse to the file and select it. The maximum file size per uploaded image is 512 KB. The optimal image dimensions are 400px X 400px.

    Following are the valid formats for images.
    Extension Name MIME type
    APNG Animated Portable Network Graphics image/apng
    BMP Bitmap file image/bmp
    GIF Graphics Interchange Format image/gif
    ICO or CUR Microsoft Icon image/x-icon
    JPG or JPEG Joint Photographic Expert Group image image/jpeg
    PNG Portable Network Graphics image/png
    SVG Scalable Vector Graphics image/svg+xml
    WEBP Web Picture format image/webp

  4. Point to a URL – Provide the URL address of the image to display in the content offer.

    Note: You must specify a complete and valid URL address, including the protocol. Example: https://www.genesys.com/media/genesys-logo-base.svg.

  5. Style options

      • Type: Indicates where the content offer appears on a webpage and whether the visitor can interact with other web page elements while the content offer is onscreen.
        • Modal – Content offer covers all other webpage content. Visitors cannot interact with other webpage elements onscreen. If the visitor clicks outside of the content offer window, the content offer window closes.
        • Overlay (Non-modal) – Content offer covers all other webpage content, but visitors can interact with other webpage elements while the content offer is onscreen.
        • Toast (Non-modal) – Content offer displays in a small notification window that does not obscure other webpage content. Visitors can interact with other webpage elements onscreen.
      • Background Color: Content offer’s background color.
      • Heading, Subheading, Body, and CTA button: Style options for the heading, subheading, body, and call-to-action button. By default, the inherited font is the Google Roboto font. You can change the font or disable the Google font download. For more information, see the ‘Change fonts’ section in Disable Roboto font download.
      • CTA Button color: Call-to-action button color.
      • Close Button: Opacity and color of the Close (X) button that appears in the top right corner of the content offer.
      • Position: Onscreen positioning of the content.
      • Padding: Padding around the content offer, either in pixels or as a percentage.
      Note: To preview your changes, in the content preview area, click the Refresh icon.

  6. Publish the content offer – After creating the content offer, save and publish it so that it’s available for an action map to use. For more information, see Save an action.

    Note: You can’t edit an action after you publish it. So, if you’re not ready to publish the content offer, save it as a draft. Then, you can publish it when you’re ready.

    Manage a content offer

    You can manage content offers in the following ways: