Predictive Engagement allows you to track users as they interact with your website. Segments identify and classify visitors based on their shared behavior and characteristics.

Add a journey segment variable to a task sequence

You can add a journey segment to an Update Data action to obtain the Predictive Engagement Journey Outcome score in a task.

  1. From the Toolbox, expand the Data category and drag an Update Data action to the desired location in the task.
  2. In the Update Data workspace, add a meaningful name to describe the item.
  3. Click the Add update statement button and select JourneySegment.
  4. In the Variable Name field, type the label to identify the variable on tasks.
  5. In the Value To Assign field, click the Expression button and perform one of these steps:
    • Add the expression inline.
    • Click the Large Expression Editor button to open the Edit Expression Editor and build your expression.
  6. (Optional) To add another variable, click the Add update statement button.