The US Mobile Network Operators (MNOs) has established a new program called 10DLC (10-Digit Long Code) to classify A2P (Application-to-Person) text messaging and create a formal process for allowing 10-Digit phone numbers to be used to send and receive text messages. The goal of the 10DLC program is to decrease text spam and phishing messages originating from 10DLC senders. To make this possible, there is now a central registration system which is used to evaluate and legitimize 10DLC messaging.

With this new program MNOs will be implementing Brand and Campaign one-time registration fees and monthly recurring charges per campaign. Genesys will be passing-through Registration and Recurring fees at no markup. For more information, see Genesys Cloud support of 10DLC.

Description Cost
Brand Registration One Time Setup Fee $44.00
Campaign Registration One Time Setup Fee $50.00
Campaign Monthly Recurring Charge Per Campaign $10.00