Work with sentiment analysis


Prerequisites

Sentiment analysis provides insight into a customer’s attitude (positive, negative, or neutral) throughout an interaction. For more information, see Understand sentiment analysis.

Sentiment markers are located in the Interaction overview, Transcript tab, and Events panel. For more information, see Understand the interaction overview and Understand voice transcripts.

Note:

  • Currently, transcription and event panel sentiment markers are available only for voice interactions.
  • There may be a short delay between the time you view an interaction transcript to the time sentiment markers appear in the transcript.
  • To work with a voice transcript you must first select an interaction whose transcript you want to view. You can select an interaction from the results of an Interactions view search or a Content Search view search. 

When working with sentiment analysis you can:


      1. Click Performance > Interactions.
      2. Click the row of the interaction whose sentiment you want to view.
      3. Click the Transcript tab.
      4. View the sentiment markers ( positive negative) in one or more of the following three areas of the screen:
        • In the waveform at the top of the screen.
        • In the transcript.
        • In the Events panel on the right side of the screen. 

      In the image below you can see the sentiment analysis markers in the transcript, Events panel, and in the interaction overview waveform above the transcript.

      Click the image to enlarge.



      1. Click Performance > Interactions.
      2. Click the row of the interaction whose sentiment you want to view.
      3. Click the Transcript tab.
      4. Click a sentiment marker ( positive negative) on the waveform or from the Events panel, to jump to the corresponding phrase within the transcript.

      Note: When you click a sentiment marker in the interaction overview waveform and in the Events panel, the sentiment marker is highlighted in the interaction transcript. 

      The following image shows the different ways the sentiment marker is shown in the interaction overview, Events panel, and in the transcript.

      Click the image to enlarge.

       



      1. Click Performance > Interactions.
      2. Click the row of the interaction whose sentiment you want to analyze.
      3. Click the Transcript tab.
      4. In the Events panel on the right side of the Transcript tab click the Positive or Negative title to filter the list so that only positive or negative markers are shown in the Events panel. 
      5. Remove the Events panel filter by clicking the selected Positive or Negative title. 


      1. Click Performance > Interactions.
      2. Click the row of the interaction whose sentiment you want to analyze.
      3. Click the Transcript tab.
      4. Determine the overall customer sentiment experienced by the customer throughout the interaction:
        • Sentiment markers–  Hover over the sentiment marker in the waveform at the top of the screen or in the transcript. A tooltip with the sentiment score and phrase appears in both locations.  The magnitude of the score indicates the strength of the detected positive or negative sentiment.
        • Sentiment trend – The sentiment trend is determined by comparing the sentiment in the first half or more of the interaction to the sentiment in the last few phrases of the interaction. For this reason, the sentiment trend may be updated when additional follow ups occur within the same interaction. There is a minimum number of customer phrases required for the sentiment trend to be calculated, usually around 6 or more customer phrases are required.
        • Overall customer sentimentLocated on the left side of the interaction overview at the bottom of the External participant section, the overall sentiment represents the customer’s overall sentiment from -100 to +100. This score weighs all positive and negative markers at the end of the interaction to provide an indication of how the customer experienced their interaction with the contact center. This can indicate if the customer was left satisfied or dissatisfied at the end of their interaction.

      Note: The quality of audio interaction transcriptions may affect sentiment analysis. Low quality interactions may lead to mislabeled positive or negative markers. For this reason, and in order to confirm the sentiment it is important to listen to interactions that include numerous negative sentiments.

      The image below shows the sentiment trend and the overall sentiment. This information is located on the left side of the interaction overview. In this example the sentiment trend has increased by 100% but the overall sentiment is negative with a score of 52. 

      Click the image to enlarge.

      Positive phrases

      • Thank you very much. I really appreciate your help
      • Perfect. Thank you very much.
      • Thank you very much for your assistance tonight.
      • You have been very helpful. Thank you for your assistance. Have a great evening!
      • That’s all the help I need. Thank you very much.
      • Alright awesome thank you so much.

      Negative phrases

      • The people from your company promised me they would return my money within 10 days. It’s been over 3 months and I’m still waiting.
      • I’m getting really frustrated with your services. I can take my business elsewhere.
      • I am sick and tired of having to explain the situation to various people and wasting my time.
      • This evening was a total waste of time with nothing got done.
      • Upset is not the word.
      • I gotta tell you that this is a terrible terrible answer.
      • You have too many numbers. 
      • I’ve been put on hold for a long time when nobody
      • How come nobody told me this. I mean she’s been out of this this weekend.
      • uh huh is there any way I can speak with your supervisor please.