Web events in Journey Management

Feature coming soon: Website events like page views and form entries that are captured by a tracking snippet using Genesys Predictive Engagement.

This table summarizes the events that can be used to understand a customer behavior on a tracked website. Journey Management uses the segment and outcome information from Predictive engagement. For more information about explanations, see Web Events on the Developer Center.

For more information on available attributes, see Attributes in Journey Management.

Event Description Available attributes

Web Segment Assignment 

Indicates that a customer is tagged to a web, app, or conversation segment during a session. The event is used to correlate segment membership with subsequent customer behaviour and outcomes. 
  • segmentId 
  • segmentScope 
  • session.type 

      Web Outcome 

      Indicates that a configured web, mobile, or conversation outcome was achieved. The event enables conversion analysis and value attribution.

      Note: The event is different from the from Flow Outcome event, which tracks outcomes within Architect flows.
      • outcomeId 
      • session.type 
      • associatedValue.value 

        Web Events

        Website events like page views and form entries that are captured by a tracking snippet using Genesys Predictive Engagement. These events can be used to track a customer’s path from initial touchpoint, including campaigns, to the outcome achieved and all the way through to their support journey that may include digital, AI, and agent-led engagements.
        • eventName
        • totalEventCount
        • totalPageviewCount
        • page
        • browser
        • device
        • geolocation
        • mktCampaign
        • referrer
        • session