Predictive Engagement event pricing

Prerequisites

For information about Predictive Engagement permissions and license requirements, see Predictive Engagement permissions and prerequisites. 

Genesys Cloud subscriptions, as outlined in Predictive Engagement permissions and prerequisites, include access to Predictive Engagement, a real-time journey analytics platform that observes and analyzes visitors on Genesys Cloud customer websites. As part of the initial onboarding, the administrator deploys the Predictive Engagement web tracking snippet to the company’s website. This deployment starts the accrual of browsing events (typically a page view). 

Your pricing plan depends on whether you are a new customer or an existing customer with an ongoing contract.

New Customers

Customers who onboarded in May 2024 and later now have access to Genesys AI and the AI Experience tokens by default. Consumption of Genesys Predictive Engagement is now done through AI Experience tokens. For more information, see AI Experience tokens metering and pricing.

Existing Customers

For existing customers, charges for Predictive Engagement are per event for both mobile and web events.  If you currently have the deprecated AI Experience Bundle or paying for GPE events, the new AI tokens will replace these options upon your renewal.

USD CAD AUD NZD GBP EUR BRL JPY ZAR
0.0005 0.00055 0.00065 0.0007 0.00035 0.0004 0.0015 0.06 0.0071
Note:
  • Customers who do not deploy the Predictive Engagement web tracking snippet and are unable to use the Predictive Engagement functionality within Genesys Cloud do not incur any charges for Predictive Engagement events.
  • If your subscription does not have Predictive Engagement enabled, contact your designated Customer Success Manager.
  • For information about volume discounts, contact your designated Customer Success Manager.
  • Existing customers can add Predictive Engagement web events in Admin > Message > Messenger Configurations. Click a configuration name link and in the Apps tab, Predictive Engagement area, enable web tracking.

Modified date
(YYYY-MM-DD)		 Revision
2024-07-11

Updated the page with old pricing information as a new section.
2024-07-01

Removed pricing related information and included a link to the AI tokens page.
2023-12-19

Added mobile event pricing information.
2023-03-10

Changed procedure to add Predictive Engagement web events.
2020-04-24

Added pricing updates in the Charges for Predictive Engagement table.
2020-04-01

Changed “Genesys Advisor” references to “Customer Success Manager”.
2020-02-26

Under Notes, added item for existing direct customers.