About outcome predictions and probabilities
Outcome score prediction
When visitors come to your website, Genesys Predictive Engagement tracks how they navigate your website and complete web-based forms. Genesys Predictive Engagement uses AI and machine learning to analyze the traffic on your website to identify patterns of behavior. Based on these patterns, Genesys Predictive Engagement determines the probability, or likelihood of a visitor completing an outcome.
To allow Genesys Predictive Engagement to predict visitor behavior, define your business goals as outcomes.
Attribute and operators
When you create an outcome, you specify the conditions that make it possible. To specify the conditions, define an expression that includes an attribute and an operator.
Use outcomes in an action map
After you create an outcome, you can configure an action map to trigger based on the probability of a visitor achieving it.
View outcome scores
You can see the outcome scores for users changing in real time in Live Now.