Web events in Journey Management

This table summarizes the events that can be used to understand a customer behavior on a tracked website. Journey Management uses the segment and outcome information from Predictive engagement. For more information about explanations, see Web Events on the Developer Center.

For more information on available attributes, see Attributes in Journey Management.

Event Description Available attributes

Web Segment Assignment 

Indicates that a customer is tagged to a web, app, or conversation segment during a session. The event is used to correlate segment membership with subsequent customer behaviour and outcomes. 
  • segmentId 
  • segmentScope 
  • session.type 

      Web Outcome 

      Indicates that a configured web, mobile, or conversation outcome was achieved. The event enables conversion analysis and value attribution.

      Note: The event is different from the from Flow Outcome event, which tracks outcomes within Architect flows.
      • outcomeId 
      • session.type 
      • associatedValue.value