The Salesforce Object Routing Connector integrates Salesforce with PureConnect. The connector automates the process of routing various CRM (customer relationship management) objects (cases) from your CRM to PureConnect’s ACD engine. The engine intelligently queues these objects based on predetermined criteria. For example, the connector directs emails addressed to Support or Sales to the appropriate support or sales queue based on workgroup skills or utilization. For details see Salesforce Object Routing Connector in the PureConnect Resource Center.