What guardrails does Genesys Cloud AI ethics provide to protect customer privacy?

Genesys Cloud AI Ethics enables customer privacy through the following key principles:

1. Balance value creation with empathy: Genesys prioritizes understanding and addressing the needs of all stakeholders during the value-creation process, with privacy considerations integral to any decision.
2. Incorporate privacy design principles: Privacy is embedded by design at Genesys. The right to privacy is protected from the outset, governed by explicit customer consent through mechanisms like master service agreements (MSA). These principles include opt-in clauses and data-use consent, with a focus on anonymization and regulatory compliance.
3. Understand and reduce bias: Genesys actively works to mitigate bias in AI models to support ethical and fair decision-making, considering the broader context when handling data.
4. Value transparency: Genesys takes measures to make sure that stakeholders are informed and understand the decision-making processes behind AI models, promoting trust in how data is used and managed.